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From floppy disks to mobile accessories, Verbatim needed a bold new brand to connect with a new hyper-mobile generation. Meeting all their needs, wherever they are, whatever they’re doing.

Verbatim helped define the digital age, pioneering floppy disks, optical media and data storage that powered early digital lives. But while their products evolved, their brand didn’t.

Once a household name, they were losing ground with a younger, always-on generation. Their tech was ready. Their story wasn’t. With a growing portfolio spanning peripherals, accessories and gaming, Verbatim needed to connect with a faster, freer audience who didn’t know their name, but needed what they made.

We helped them reposition, reimagine and relaunch. A full strategic and creative reboot, from brand strategy to packaging, motion to messaging, digital to physical touchpoints. A brand built for now.

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Distinction started with one critical decision: dropping the ‘Telecom’ in favour of the cubed symbol “3”. Multiplying value. Ambition. Vision. It represents their promise to deliver more for their clients and the industry. Every day.

The new “Anywhere. Everyday.” proposition captures their real-world role. And a distinctive Verbatim Coral cuts through the category clutter.

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From visual identity to a dynamic new website and everything in between. Our work consistently emphasised their unique tech-enabled offer. Shifting perceptions and setting them apart in the market. Unmistakably.

Our Research

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Our Strategy

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Design Execution

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